{"id":"0d9b69ff-c01d-427a-b5cb-1a13109416c5","slug":"choice-group-of-companies","name":"Choice Group of Companies","legalName":null,"otherNames":["Choice Group","Choicegroup.co.in"],"website":"https://choicegroup.co.in","roles":["manufacturer"],"description":"Noida-based manufacturing group making solder, PV ribbon, wires and cables, lithium battery packs, LED lighting, solar power products and electric vehicles (HYPR). It states that it produces USB cables for leading brands.","notes":"**Verticals**\n- Lithium batteries (Hyprcell packs with BMS, 2-wheeler and e-rickshaw)\n- Solder\n- PV ribbon\n- LED lighting\n- Solar power\n- Wires and cables (data and charging cables)\n- Electric vehicles (HYPR brand)\n\n**History**\n- Founded 1988 as a solder manufacturer\n- Introduced SMT and AI setup in Northern India in 2001 and began television production\n- CFL manufacturing from 2009\n- 5MW solar power plant commissioned 2013\n- Lithium battery assembly plant in Noida from 2017, making batteries for the SAUBHAGYA tender\n- HYPR EV brand launched 2022, approximately 20,000 units sold annually\n- Cable manufacturing from 2024, with USB cables for leading brands\n\n**Quality**\n- Describes itself as an ISO 9001-certified manufacturing company\n- Says products are tested for performance, safety and durability\n\n**Note**\n- Most products appear to be sold under its own brands. The site does not describe a build-to-customer-specification service in detail.","yearEstablished":1988,"languages":["en"],"serviceArea":null,"engagement":{"type":"contact_only","how":null,"responseTime":null,"needs":["Product type of interest","Specification or requirement","Quantity"]},"city":"Noida","cities":["Noida"],"state":"Uttar Pradesh","locations":[{"kind":"office","address":"B-30, Sector -63 Noida - 201301 (U.P)"}],"identifiers":[],"credentials":[{"kind":"certification","scheme":"ISO 9001","number":null,"issuer":null,"validTo":null,"scope":null}],"contacts":[{"channel":"email","value":"info@choicegroup.co.in","purpose":"general","who":null,"hours":null,"digital":true},{"channel":"email","value":"ankit@choicegroup.co.in","purpose":"general","who":null,"hours":null,"digital":true},{"channel":"web_form","value":"https://choicegroup.co.in/contact-us/","purpose":"general","who":null,"hours":null,"digital":true},{"channel":"phone","value":"+91-120-4329172","purpose":"general","who":"Office","hours":null,"digital":false}],"agentReachable":true,"hasPrivateContacts":true,"offerings":[{"id":"365e7f6d-bb80-4628-90f3-dd417084efd9","kind":"product","title":"Lithium battery packs","description":"Hyprcell lithium-ion battery packs with BMS for 2-wheelers and e-rickshaws (40 to 160Ah).","notes":null,"minOrder":null,"leadTime":null,"pricing":null},{"id":"cc9f7e68-aad2-4fdb-a34d-b180e7413221","kind":"product","title":"Wires and cables (data and charging cables)","description":"Wires and cables made with virgin copper, including data cables and charging cables. The site says USB cables are produced for leading brands.","notes":null,"minOrder":null,"leadTime":null,"pricing":null}],"sources":[{"url":"https://choicegroup.co.in/about-us/","fetchedAt":"2026-10-11"},{"url":"https://choicegroup.co.in/contact-us/","fetchedAt":"2026-10-11"},{"url":"https://choicegroup.co.in/","fetchedAt":"2026-10-11"},{"url":"https://choicegroup.co.in/cables/","fetchedAt":"2026-10-11"},{"url":"https://choicegroup.co.in/lithium-batteries/","fetchedAt":"2026-10-11"}],"verifiedAt":null,"lastUpdated":"2026-10-11","lastVisited":"2026-10-11"}